Right Hand Diamond Ring

By Laura Ciocan

The hottest trend in jewelry fashion, the Right Hand Diamond Ring seems to raise sales sky-high.

The latest trend in diamond jewelry is the Right Hand Diamond Ring. The marketing significance load is addressing mainly to the independent career woman of the 21-st century. It stands for success, strength, self assertiveness and freedom.

After the world has been filled up with the symbol of eternal love - the diamond engagement ring, the marketing strategy accompanying this old-renewed product opposes the right-hand ring to the diamond engagement rings and diamond anniversary bands. It is not only being positioned on a different hand but it also differs significantly in design. Its design purposely avoids any resemblance with matrimonial rings, uses open spaces, smaller stones instead of a single, in combinations expressing the personality and individuality of the wearer.

In fact, it's not at all about the right hand, as women did wear rings on their right hand fingers before this marketing concept came into being, it's about what became almost an obsession for the left hand ring!

And of course, after one conquest, others must follow – after the diamond engagement rings hit, the market for diamond rings still had potential! The commercial outcome is one of larger proportions, first of all because the general tendency around the world is to postpone or forego marriage, then, while the diamond engagement ring addresses only to grooms-to-be as buyers, the right hand ring addresses to both men and women. And this is how:

The independent career woman

The idea was to go with the new wave of feminist thinking stressing upon women's independence wish – married or not, you still have to wear a diamond ring to reassess your leading position alongside men! It's a sort of impulse for the women who are generically tired of the role of housewives and feel they can do better with their lives. So, the left hand ring stands for the labors that marriage brings along while the right hand ring reads as the careless, joyful side of life.

Men also

Men are also a target for this advertising technique: loving husbands are encouraged to buy a gift for their wives that will flatter not only their need for love proofs but also the thought of being valued and respected as an independent person, and not a nice accessory to men or a house decor item. And not only married men should buy right hand rings, the concept has a wider meaning: it doesn't matter if you are married or not, as long as you are involved in a love relation you should definitely consider buying a right hand ring as a gift!

For years, right hand rings have also been a sign of commitment for gay couples. So, another market segment gained.

All advertising that deals with aspects of human vanity has every chance to succeed, and when addressing to women, it seems that the chances are even bigger. That they prevail in beauty had been established long ago, but now it is not enough any longer as it is not enough merely being accepted into the social life. The need appeared for women to be recognized as equal in value to men or even surpassing them. Working more and earning more than ever before, women choose now to put the idea that we live in a men's world way behind them.

And this intelligent marketing line is apparently indeed a huge success, as sales have been going really high!

About The Author

Laura Ciocan writes for http://www.loveanddiamonds.com/ where you can find more information about diamond engagement rings

Name Brand Fashion Jewelry: Accessorize for Every Day of the Week

By Chris Robertson

Choosing the perfect outfit for work or play is tough enough, but the jewelry you wear with it says a lot about your personality. For every outfit, there is the perfect jewelry combination to accessorize it. But, how can you afford beautiful name brand fashion jewelry for every day of the week? It's now easy with so many online shopping malls offering gorgeous jewelry at cheap prices. Here are some quick tips to help you accessorize for each day of the week.

Monday: All Business

If you're like the rest of the working world, then Mondays for you are usually all business. And that means "busy!" For busy, stressful Mondays you'll want to keep your attire simple and comfortable. Many ladies in the workforce are tempted to wear something very "business-like" on Mondays to make up for a weekend of slouchy clothing. Unfortunately, this makes for a miserable Monday! Wear flexible, simple clothing and simple jewelry such as a pair of short earrings and one simple necklace. You might even wear a couple of small, flat rings, but nothing that stands out - or sticks out!

Tuesday: Accessorize as You Feel

Tuesdays are usually tiresome days when you're recuperating from Monday, but not quite to the "hump" day yet. So, wear jewelry according to how you feel. If you feel daring and dashing, try out some bizarre styles. If you're feeling worn and tired, keep the jewelry simple with natural tones.

Wednesday: Try Out New Looks

Wednesdays are great for trying out new jewelry and clothing. Take a chance with a new colored gemstone ring or a new pendent for your necklace. Collect an assortment of brooches so you can try them with new outfits. If you are unable to buy new name brand fashion jewelry, try mixing some of your jewelry to create new combinations.

Thursday: Beginning the Fun

Everyone looks forward to Friday because it begins the weekend. Thursdays are great too because people are looking forward to the next day. This is a day when you can be bold, playful or even sophisticated with your jewelry. Use necklaces, bracelets, rings, and earrings to enhance the colors and style of your outfit. You can even throw in a matching purse along with some matching shoes to complete your outfit!

Friday: Casual and Fun

On Fridays, you've let your hair down and want to be free from "dressy" outfits and jewelry. So on Fridays, keep your fashion jewelry simple and don't be afraid to dress casually if your boss allows it.

Saturday: Rest and Relaxation

Many people rest and relax on Saturdays; however, some have to work or attend other engagements during weekends. You might want to wear something casual with no jewelry while you are at home. This will give you a break from all the hustle and bustle. On Saturday evenings out, wear solid-colored, sophisticated outfits with beautiful sparkling jewelry to enhance it if you're dressing for a formal occasion. Or, throw together some fun bright colors and jewelry to go along if you're planning a fun-filled Saturday evening.

Sunday: Church and Other Activities

On Sundays, you can wear something simple or elegant if you attend church services - whatever best suits the occasion. If you're attending sports on Sunday, wear simple jewelry that won't get in the way. If resting around the house - forget about the jewelry!

Shop the Online Malls

Shop the online malls to find excellent name brand jewelry at cheap prices as well as other great items such as electronics, games, outdoor items, As Seen on TV products, and painted glass. It's now the easiest and fastest way to find the name brand jewelry you want.

Chris Robertson is an author of Majon International, one of the worlds MOST popular internet marketing companies on the web. Learn more about Accessorize With Name Brand Jewelry or Majon's Jewelry directory.

The Perfect Fashion Jewelry for Spring Break

By Ash Monga

Spring break…two words that mean tropical islands, mixed drinks, fun in the sun, parties, new people and no school. College students look forward to spring break each year. This is the one time of the year when students can relax, cut loose and have some fun without having to worry about tomorrow’s test or yesterdays overdue homework assignment.

For college students in countries around the world spring break has become the perfect opportunity to book tropical vacations in paradise. Many students spend weeks picking out their wardrobe for spring break. While the clothes are important the accessories are even more important. To purchase those hot, summer accessories, shop at Fashion Obsessed.

There are several different pieces of jewelry that are perfect for spring break. While swimming in the ocean or working on your tan make sure you look your best with the right fashion accessories. Some of the hottest spring break looks include what is known as “beach” jewelry.

Shell necklaces are sold in countless stores located within walking distance of the beach. A shell necklace screams spring break, vacation and fun. Many shell necklaces come in different colors. The lighter shells, such as the white or pink shells, look great on any one who has a tan.

Another great piece of jewelry that is trendy during spring break is a hemp necklace. A hemp necklace has been popular for many years during the warmer months. Many hemp necklaces or bracelets are decorated with colored beads or crystals. This is a great way to add a dash of color to a casual spring break outfit.

Spring break is about hitting the nightlife scene hard. When going out wear colors that will attract others attention in a good way. Wear a beaded necklace, bracelet or earrings. To dress up an outfit wear a precious or semi-precious stone. Spring is about colors so make sure to choose vibrant jewelry such as turquoise, amethyst or pink sapphires.

Fashion experts agree that yellow gold is another spring break must have. Yellow gold is a sun friendly material. This type of gold is fantastic to wear during the summer months because it does not lose color intensity from being exposed to the suns rays for a long period of time.

Spring break goers should make sure to pack beaded jewelry in their accessory bag. Beaded jewelry is an excellent way to reveal your individuality, versatility and creativity. There are so many different possibilities when working with beaded jewelry. Let the inner you speak with a gorgeous beaded necklace.

Jewelry that is worn during spring break should be light and airy. This means thin necklaces and thin bracelets are better choices then chokers. Other materials to wear during spring break are leather and wood. A chunky leather bracelet is a must have. To find out more about spring break fashion accessories visit www.fashionobsessed.com.

When choosing spring break accessories make sure that the accessories compliment your outfit. If you are wearing a bikini your best accessories would be an ankle bracelet and a shell necklace. For a night filled with adventure and excitement choose vivid beads or semi-precious stones. Do not be afraid to be daring as spring break only happens once a year.

Ash Monga
http://www.fashionobsessed.com